Makeup. A word that holds drastically different meanings for each individual that decides to wear it or chooses not to. Well, this one’s for the ones who do.
From elevating a bare face and sparking confidence to being the only form of freedom one feels expressing their alter egos, makeup has inevitably been the core of many defining moments for us. And while brands count on this overwhelming equation we share with makeup, we’ve taken it upon ourselves to share some reminders with you in hopes of helping you shop makeup smarter. Because let’s face it – makeup is expensive! Let’s dive in…
- It’s never one-for-all.
While we make many purchase decisions based on catalogued images of beautiful looks on models and famous personalities, doing so with makeup can be the recipe for an ‘I regret buying it’ moment. With many tips and tricks mastered over the years, makeup artists have a nuanced way of playing with tools and application methods.
And while we may not have had the opportunity or lacked the intention to get it right, it would be unfair to expect a product to deliver the same finish as it did in a studio with the perfect lighting and on a model who just sat in the hair and makeup chair for over two hours. Conclusion? Expect it to look different.
- Undertones are underrated.
Have you ever purchased a nude lipstick with an artistically vague name that looked nothing like it did on a woman with a skin tone similar to you? You’re not alone. Enter: Undertone. It refers to the colours underneath your skin, which can be traditionally classified into four types – warm, cool, neutral, and olive.
The key is knowing that, more often than not, your undertone could be nothing like your naked skin’s colour. Basing your makeup purchases after identifying your undertone should be a game-changer in how a concealer conceals to colour palettes and hues suddenly work for you.
- You can’t take makeup samples home.
With trials on OTT subscriptions to free services for first-time users, the digital world is evolving to make our decision-making more convenient. For the first time ever in India, beauty enthusiasts don’t have to stand at a kiosk and ponder.
They can now take those swatches home with our exciting new trial packs launches from loved makeup brands like Colorbar, Renée Cosmetics, MyGlamm, and so many more!
How do you get your beauty trials delivered to your doorstep? (Explained in 10 seconds)
- Download the Smytten App (here)
- Use your 6 trial points to choose makeup trials you like.
- Only pay ₹199 and place your trial order.
- Get a 100% cashback in your Smytten wallet.
- Use that to shop makeup products you loved!
Knock, knock! That was quick!
Free trial products? What’s in it for us?
We’d like to be a part of your discovery journey as we partner with 1000+ brands to curate an unforgettable online shopping experience that lets you try miniature products sourced directly from top brands across lifestyle categories ranging from beauty and grooming to health and wellness and more! Read more about Smytten (here).
