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About Us

“We are India’s largest premium discovery and trial platform where you can enjoy a specially curated online shopping experience hassle-free.”

#TrySomethingNew

The journey of discovery is exhilarating. And the unforgettable feeling of trying something new never gets old.With every second you spend with us, we strive to blend that beautiful feeling into your online shopping experience. Our exciting and truly delightful curations are tailored to meet your needs.

How do Free Trials work?

  • Step 1 – Open the Smytten App & Register to become a Member. (Download Here)
  • Step 2 – Once you are a member, you automatically unlock 6 Trial Points.
  • Step 3 – Use these trial points at checkout to order upto 6 Free Trials.
  • Step 4 – Make a purchase with your 100% cash back and get more Trial Points.
  • Step 5 – Repeat & don’t forget to Try Something New every day.

Our Offerings


Finding a product that you can fall in love with or simply choosing the perfect gift just got easier!

  • Free Trials across 10+ lifestyle categories. Try up to 6 products, only pay for servicing & shipping, and get it as 100% cash back to buy what you love!
  • Shop from 800+ International & Home-Grown Brands across categories like Makeup, Skincare, Fragrances, Grooming, Bath & Body, Baby Care, Food & Beverages, Smart Technology, and much more!
  • 100% Verified Authentic products sourced straight from brands, with exclusive offers.

Discover your favourite brands

Choose from thousands of products curated especially for your lifestyle needs.
Enjoy amazing deals & offers on the best of brands like Mama Earth, Plum, WOW Skin, Faces Canada, The Man Company, Sugar, Lakme, mCaffeine & many more.

The Founders

Swagata Sarangi and Siddhartha Nangia, two ISB alumni with over 25 years of collective experience working for companies such as Google, McKinsey, and Unilever, founded Smytten in November 2015 with the idea of solving all the problems that existed in the area of product trials in India.