2023 was a year of discovery, experimentation, and fun for all beauty enthusiasts out there. We tried new products, explored new ingredients, and found new ways to express ourselves.
As we welcome 2024, let’s take a look back at some of the trends that shaped our beauty choices on Smytten in 2023.
#1 Hyaluronic Acid: The Hydration Hero
You know what they say: hydration is the key to healthy and glowing skin.
And we certainly took that to heart, as hyaluronic acid was the most popular active ingredient on Smytten in 2023.
Smytten Recommends:
#2 Eau De Parfum: The Scent of Sophistication
When it came to fragrances, Indians were not afraid to make a statement.
Eau De Parfum stole the show as the fragrance of choice, being tried 4 times more than body mists.
Smytten Recommends:
- Fragrance & Beyond Divine EDP For Women
- Ramsons Black Wallet EDP For Men
#3 Sunscreen: The Shield of Protection
There’s an old saying: prevention is better than cure. We certainly agree, as sun protection was the need of the hour in 2023.
With 5 in every 10 consumers trying sunscreens on the platform, it’s obvious that we care about our skin’s health and appearance.
SPF 50 sunscreens were highly preferred, emphasising the significance of robust sun protection. Trials of compact powders offering moderate sun protection (SPT 15 or 30) were also a hit.
Smytten Recommends:
#4 Lip & Cheek Tints: The Touch of Color
Indians embraced their inner Barbie in 2023 with lip and cheek tints, the go-to products for an effortless, natural appearance.
With twice as many trials as in 2022, tints surpassed matte lipsticks as the most popular makeup trial pack on Smytten.
Smytten Recommends:
#5 Rosemary: The Haircare Hero
Healthy hair is happy hair, evident by rosemary topping the charts in the haircare ingredients category in 2023.
With every 10th consumer adding rosemary to their trial order, it’s obvious that we care about our hair as much as our skin.
Smytten Recommends:
Conclusion
Didn’t get to jump on the bandwagon for these awesome trends of 2023? We got you! Head to the app to catch up on last year’s crowd favourites!
Here’s to trying new trends in 2024!
