The consumer’s choice of “Star Ingredient” of the green cosmetics market is, without a doubt, Coffee!
The Coffee addiction has now also made its case in the world of skincare and haircare, and rightfully so. The demand for natural ingredients in skincare products and haircare products has skyrocketed in recent years, specifically in the last two years. With the rise in the number of DIY activity attempts paired with easily accessible kitchen ingredients, many of us are bringing back age-old skin and hair home remedies and hacks.
In parallel, a large section of people also sought out and invested in homegrown organic brands, especially in the skin, hair and beauty categories. This is subsequently leading to a rapid rise in the number of local brands that pander to these evolving requirements and the volume of research work carried out in this field to identify natural ingredients that worked the best!
The health benefits of coffee are multiple when the consumption is measured. However, its beauty benefits are a thing of the recent past.
Based on the raging customer reviews of Smytten’s 10M+ user base on the benefits of coffee, more and more brands are flooding the market with beauty products infused with this trending natural ingredient. Smytten’s internal consumer data and product reviews suggest that users of coffee-infused products view Coffee as an effective essential ingredient for the following reasons:
- Skincare
- It is one of the best natural exfoliators there are.
- It helps fight ageing by reducing fine lines and wrinkles.
- Works wonders on excess cellulite.
- It prevents acne, reduces acne scars, and brightens skin.
- Reduces puffiness and dark circles.
2. Haircare
- Speeds the process of hair growth.
- It exfoliates the scalp and increases blood flow.
- Results in softer and shinier hair.
- Reduces hair fall by strengthening hair strands.
Having listed out the user-inferred benefits of Coffee, we cannot miss mentioning the top brand that has been a significant source of these reactions; mCaffeine.
MCaffeine, the trendsetter brand in this space, brings together coffee-lovers and others alike to embark on a wholesome journey of organic, fragrant and effective skin and hair products. They have a range of coffee-infused products that cater to a multitude of requirements and include kits containing the essence of different variations of Coffee itself, namely, Espresso, Latte, and Cappuccino. This, combined with the goodness of other natural ingredients such as; coconut oil, almond milk, essential oils, shea butter etc., makes this a must-try brand for those looking to experiment with Coffee in their skincare and haircare routine!
Check out the Smytten App to get free trials on all caffeine products, and watch this space for more on such trends in the skincare and haircare space!
