Belif is a South Korean skincare brand that offers a unique combination of traditional herbal remedies and modern science to create effective and innovative skin care products. The brand’s philosophy is based on the belief that natural ingredients and traditional methods are the best way to achieve healthy and beautiful skin. Belif’s products are made with carefully selected ingredients, including a blend of apothecary herbs, and are free from synthetic preservatives, fragrances, and colours.
How It All Began
Belif was founded in 2010 by a team of herbalists, scientists, and cosmetic formulators who were inspired by the traditional apothecary techniques and ingredients used in European herbalism. They wanted to bring this philosophy to modern skincare and create a brand that combined traditional herbal remedies with modern science.
A Milestone In The Journey
In 2019, Belif successfully launched its brand in India, marking a significant milestone in its global expansion strategy. This move not only increased the brand’s visibility but also enabled it to reach a vast market of potential customers. With its strong emphasis on natural ingredients and its commitment to delivering effective skincare products, Belif quickly gained a loyal following in India.
In the Now
Today, Belif has expanded its presence globally and has stores in Asia, Europe, and North America. In addition to its physical stores, the brand also sells its products online. Belif’s product range includes cleansers, toners, moisturizers, serums, masks, and sunscreens. The brand’s products are suitable for all skin types, including sensitive skin, and are formulated without parabens, sulfates, and phthalates.
Did You Know?
The brand’s foundation is rooted in close collaboration with Napiers, a renowned British herb cosmetic brand established by Duncan Napier, an expert in herbs with medicinal properties. Napier’s expertise led him to research and develop various beneficial medicines, ultimately founding the first herbal clinic, “Napiers,” in Edinburgh, United Kingdom, in 1860. Napiers has continued its operation for 150 years and remains known as the oldest herbal shop in Scotland. Belif adopts Napier’s traditional preparation techniques and philosophy, creating a new name in beauty and skincare in Hong Kong, as well as Korea, through ZALORA.
