9 years back—i.e., 108 months, 3,285 days ago—we said NO.
No to settling.
No to stifling our curiosity.
No to ever hearing NO again.
Why? Because YOU craved a world of choices. And so began our journey to create a space where curiosity is not only celebrated but rewarded with endless possibilities, where you are free to #TryItAll.
As your wants, needs, and tastes evolved, so did we.
It started with skincare and makeup. When you became more conscious of what touched your skin, we brought you the best of beauty! From clean, ingredient-focused formulas to time-tested Ayurvedic solutions we made sure you had everything you needed to try.It started with skincare and makeup. When you became more conscious of what touched your skin, we brought you the best of beauty! From clean, ingredient-focused formulas to time-tested Ayurvedic solutions we made sure you had everything you needed to try.
Then, as you craved all things viral and trendy, we introduced you to the stars of active ingredients. Suddenly, Niacinamide, and Salicylic Acid became household names. We brought you active aces making it easier than ever to find exactly what your skin needed.
When health and wellness took centre stage, we followed. As your lifestyle shifted towards self-care and well-being, we filled our shelves with Trial Packs to match. From oats and dry fruits to give you that extra boost, to chamomile tea that calms your nerves, our offerings grew to support your health journey.
For every need, every curiosity, and every whim, we gave you Trial Packs—sometimes even before you knew you’d want them. We observed, we anticipated, and we filled your world with countless options.
From pet care for your first furry friend to kitchen and home essentials, health and wellness—we’ve been there, evolving with you at every step.
9 years in, and we’re more excited than ever to be discovering with you! Here’s to curiosity, endless choices, and finding new favourites together as we #TryItAll!
