2024 is shaping up to be an exciting year in beauty, with a vibrant mix of nostalgic and futuristic trends. From coloured mascaras to holographic makeup, the emphasis is on bold, playful, and innovative looks. This trend report highlights what’s making waves this season and what’s fading into the background.
Whether you’re looking to refresh your makeup routine or stay ahead of the curve, these trends are sure to inspire.
What’s In:
Coloured Mascara
Coloured mascara is having a major moment in 2024. It’s a quick and foolproof way to add a pop of colour to any look. Blue, green, and even purple mascaras are making waves. Simply load up the brush and apply a few coats for an opaque look. Clean up any smudges with a Q-tip dipped in micellar water. It’s a fun and easy trend that instantly brightens your eyes.
Blue Eyeshadow Looks
Blue eyeshadow is everywhere this summer. Whether it’s an all-over wash of sky blue, a glittery Euphoria-inspired look, or a ’90s icy-frost vibe, blue is the go-to shade. Celebs are incorporating different blue tones into their makeup, making it a versatile trend. From pastel to electric blue, there’s a shade for everyone.
Wet Skin
Glowy skin isn’t going anywhere, but in 2024, it’s all about looking glossy, wet, and even a bit sticky. Think glass-like skin achieved with dewy foundations and shiny highlighters. Powder is not encouraged; instead, embrace the natural gleam. For those who prefer a toned-down version, a light pat of finely milled setting powder will do the trick.
Muted, Blurry Lips
Runways have showcased a return to ’90s-inspired muted, blurry lips in cool-toned berries and warm terracotta reds. The key is to smudge the lip colour on with your fingers for that lived-in look. Opt for matte formulas with a powdery finish for the best effect. It’s all about looking effortlessly chic and natural.
Doll Blush
Blush is back with a doll-like twist. Inspired by the Barbie craze, the trend involves a dusting of pink blush concentrated on the apples of the cheeks. For a long-lasting effect, layer cream blush with a powder on top. Celebs are already rocking this look, making it a must-try for summer.
Matte Smokey Eyes
Grunge-inspired makeup is in the spotlight with matte smokey eyes. Effortless smudged and smokey looks, especially with tight-lined eyes, are bringing drama with minimal effort. Runways and celebrities alike are embracing this trend, making it a staple for summer nights.
Holographic Makeup
Multichrome and holographic makeup are making a statement in 2024. Holographic swipes across eyes, cheeks, and lips add a futuristic touch. The more, the merrier—embrace the finish across multiple products for a cohesive look. Glitter and iridescent highlighters are must-haves, especially for the festival season.
What’s Out:
Monochrome Makeup
Monochrome makeup is stepping aside for the vibrant and dynamic holographic trend. While monochrome looks have their charm, holographic finishes bring a fresh and exciting twist to makeup routines.
Shimmery Smokey Eyes
Shimmery smokey eyes are out as matte finishes take over. The grunge, smudged look is favoured for its raw and edgy appeal. Say goodbye to glitter and hello to matte shadows.
Subtle Blush
Subtle blush is taking a break. This season, it’s all about noticeable and playful blush. Soft, barely-there blushes are being swapped for more prominent, doll-like cheeks.
Precise Lip Lines
Perfectly defined lips are being replaced by softer, more natural looks. Precise lip lines are out, making way for a more relaxed and casual approach to lip colour. It’s time to embrace a messier, more spontaneous style.
Matte Skin
Matte skin is stepping aside to make way for the wet skin trend. The goal this summer is to shine bright and look effortlessly radiant. Matte finishes might still work for some, but the glossy look is stealing the show.
Neutral Eyeshadows
Neutral eyeshadows are taking a break. While they remain staples in any makeup collection, this summer is all about bold and bright. Let those neutrals rest while vibrant blues take centre stage.
Basic Black Mascara
Neutral eyeshadows are taking a break. While they remain staples in any makeup collection, this summer is all about bold and bright. Let those neutrals rest while vibrant blues take centre stage.
Final Thoughts
This season is all about stepping out of your comfort zone and embracing bold, vibrant, and playful trends. From coloured mascaras to glossy skin, the beauty scene is filled with exciting possibilities.
Whether you’re into grunge smokey eyes or holographic highlights, there’s something for everyone. So, get creative and have fun with these 2024 beauty trends!
